ADVANCE DIPLOMA IN DIGITAL MARKETING AND AI COURSE ( M-DLC-002 )

Fundamentals of Digital Marketing

• Introduction to digital marketing
• Traditional vs. digital marketing
• Understanding the digital ecosystem

  Website Planning & Development

  • Basics of website creation
  • WordPress website development
  • UX/UI principles

    Search Engine Optimization (SEO)

    • On-page SEO
    • Off-page SEO
    • Technical SEO
    • Keyword research
    • SEO tools & analytics

      Search Engine Marketing (SEM) & Google Ads

      • Google Ads setup
      • Keyword bidding strategies
      • Display & video ads
      • Performance tracking

        Social Media Marketing (SMM)

        • Facebook, Instagram, LinkedIn, Twitter marketing
        • Social media ad campaigns
        • Influencer marketing

          Email Marketing & Automation

          • Email campaign creation
          • Lead generation strategies
          • Email automation tools

            Affiliate Marketing

            • Introduction to affiliate networks
            • How to earn from affiliate programs
            • Best practices for success

              Online Reputation Management (ORM)

              • Managing brand reputation online
              • Handling customer feedback & reviews

                Google Analytics & Performance Tracking

                • Understanding website traffic
                • Conversion tracking
                • Data-driven decision-making

                  Video & YouTube Marketing

                  • YouTube channel growth strategies
                  • Video SEO
                  • Video ads & monetization

                    E-commerce & Dropshipping Marketing

                    • Marketing strategies for online stores
                    • Facebook & Instagram shop setup
                    • E-commerce ad campaigns

12 TH PASS